This is a draft of the 4.25" x 6" flyer of my campaign. Essentially, the call to action is for employees of this hotel to "get caught" doing something that contributes to the appearance and smooth operation of the building. Management wants employees to pick up trash where they see it, return stranded carts to their storage location, etc. My idea is to present the action item, "get caught" in a tabloid style. This is were I'm headed. Any feedback?
i really like the get caught/tabloid concept. it's really different for a hotel campaign. nice.