I have an interest in corporate communications, specifically supporting recognition programs with graphic design and technical writing. There is an organization in the Washington, DC area that has begun a campaign called "Get Caught". The goal of the campaign is to get their employees to do little things like pick up trash, return items to their proper place, or helping co-workers without being asked.
My concept is to develop a campaign derived from a series of tabloids that show employees "Getting Caught" in the act of exemplifying the company's action item.
Thursday, October 15, 2009

